{"id":25941,"date":"2018-06-13T16:32:28","date_gmt":"2018-06-13T16:32:28","guid":{"rendered":"http:\/\/new.enstrumental.co\/?p=25941"},"modified":"2018-10-04T01:25:55","modified_gmt":"2018-10-04T01:25:55","slug":"case-study-putnam-place-venue","status":"publish","type":"post","link":"http:\/\/new.enstrumental.co\/?p=25941","title":{"rendered":"Case Study – Putnam Place"},"content":{"rendered":"

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<\/h1>\n

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Taking an established venue
\nto the next level\u00a0<\/span><\/strong><\/span>\u00a0<\/strong><\/span><\/p>\n

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Downtown Saratoga Springs premier music venue was looking to rebrand and reach a bigger market while keeping its loyal fanbase happy. Enter Enstrumental.\u00a0<\/span><\/span><\/p>\n

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What did we do?<\/strong><\/span><\/span><\/h1>\n

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Branding, marketing materials,
\nsocial media & more…\u00a0<\/strong><\/span><\/p>\n

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Branding<\/span>
\n<\/span><\/strong>Transitioning from Putnam Den to Putnam Place was going to take much more than just updating the logo. With the new name came an entire refresh of the venue, from bar to stage and every inch of dance floor in-between. To make it all worth it, the team need a marketing and design overhaul so they would look as good online as they do in person.<\/span><\/p>\n

 <\/p>\n

Strategic<\/span>\u00a0Content Rollout<\/strong><\/span><\/strong>
\nGetting the word out of the new space was just the first step. A 6-month marketing and engagement plan was created to welcome new fans while maintaining loyal concert goers. This included several launch parties, a strong initial ad-push and an entire refreshed brand image.<\/span><\/p>\n

 <\/p>\n

A focus on Social<\/span>
\n<\/span><\/strong>A strong social media\u00a0presence can help any business, but a bar + entertainment space with constantly rotating events and specials, making sure the social media was working hard ensured fans didn’t miss the next big show.\u00a0<\/span><\/p>\n

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The New Look.<\/span><\/h2>\n

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The biggest challenge for the Putnam Place team was to welcome in a new music fan into its already established doors.
\nBy building a more premium event experience, the branding had to express a matching tasteful and modern feel.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”3.15″ custom_padding=”2px|0px|0px|0px|false|false”][et_pb_column type=”1_2″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/new.enstrumental.co\/wp-content\/uploads\/2018\/10\/newPutnamPlace-web.jpg” _builder_version=”3.15″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ parallax=”off” parallax_method=”on”][et_pb_row_inner _builder_version=”3.15″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/new.enstrumental.co\/wp-content\/uploads\/2018\/10\/putnamplace-ads-normal.jpg” _builder_version=”3.15″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.15″][et_pb_row _builder_version=”3.15″][et_pb_column type=”4_4″ _builder_version=”3.15″ parallax=”off” parallax_method=”on”][et_pb_gallery fullwidth=”on” max_width=”51%” _builder_version=”3.15″ gallery_ids=”26109,26110,26114,26115″ module_alignment=”center”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”3.0.106″ background_color=”rgba(0,0,0,0.5)” background_image=”http:\/\/new.enstrumental.co\/wp-content\/uploads\/2017\/04\/enstrumental-hero-2.jpg” background_blend=”multiply” custom_padding=”54px|0px|49px|0px|false|false” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off”][et_pb_row use_custom_width=”on” custom_width_px=”980px” custom_padding=”10em||0px|” custom_padding_tablet=”6em||0px|” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text _builder_version=”3.0.77″ text_font=”Raleway|on|||” text_text_color=”#ffffff” text_font_size=”12em” text_font_size_tablet=”4em” text_font_size_last_edited=”on|phone” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||20px|” inline_fonts=”Playfair Display”]Start today.<\/span><\/strong>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”320px” custom_padding=”24px||9em|” custom_padding_tablet=”44px||6em|” column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” parallax_method_1=”off” _builder_version=”3.0.77″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_contact_form captcha=”off” success_message=”Success! We’ll be in touch soon.” form_background_color=”#ffffff” disabled_on=”off|off|” module_id=”et_pb_contact_form_0″ _builder_version=”3.15″ title_font=”Source Sans Pro Light||||” title_text_color=”#666666″ title_font_size=”20″ title_font_size_last_edited=”on|phone” form_field_font=”Source Sans Pro||||” form_field_text_color=”#666666″ form_field_font_size=”20″ form_field_font_size_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” custom_button=”on” button_text_size=”15px” button_text_color=”#000000″ button_bg_color=”#fff078″ button_border_width=”15px” button_border_color=”#fff078″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|900||on|||||” button_icon=”%%3%%” button_icon_color=”#000000″ button_text_color_hover=”#000000″ button_bg_color_hover=”#87f6ff” button_border_color_hover=”#87f6ff” button_border_radius_hover=”0px” button_letter_spacing_hover=”3px” button_text_size_last_edited=”off|desktop” button_letter_spacing_last_edited=”on|desktop” button_letter_spacing_hover_last_edited=”on|phone” custom_margin=”|0px||” custom_margin_phone=”|0px||” custom_margin_last_edited=”on|phone” custom_padding=”|0px|0px|” custom_padding_phone=”|0px||” custom_padding_last_edited=”on|phone” custom_css_contact_button=”width:320px;||margin-top:7px;” input_border_radius=”6″][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”3.0.87″ form_field_font=”||||” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_font_size_last_edited=”on|desktop” form_field_letter_spacing_tablet=”0px” form_field_letter_spacing_phone=”0px” form_field_letter_spacing_last_edited=”on|desktop” form_field_line_height_tablet=”1.7em” form_field_line_height_phone=”1.7em” form_field_line_height_last_edited=”on|phone” border_radii=”on||||” use_border_color=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”3.0.87″ form_field_font=”||||” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_font_size_last_edited=”on|desktop” form_field_letter_spacing_tablet=”0px” form_field_letter_spacing_phone=”0px” form_field_letter_spacing_last_edited=”on|phone” form_field_line_height_tablet=”1.7em” form_field_line_height_phone=”1.7em” form_field_line_height_last_edited=”on|phone” border_radii=”on||||” use_border_color=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Phone” field_title=”Phone Number (Optional)” required_mark=”off” fullwidth_field=”on” _builder_version=”3.0.87″ form_field_font=”||||” form_field_font_size_tablet=”20″ form_field_font_size_phone=”20″ form_field_font_size_last_edited=”on|desktop” form_field_letter_spacing_tablet=”0px” form_field_letter_spacing_phone=”0px” form_field_letter_spacing_last_edited=”on|phone” form_field_line_height_tablet=”1.7em” form_field_line_height_phone=”1.7em” form_field_line_height_last_edited=”on|phone” border_radii=”on||||” use_border_color=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Info” field_title=”Select A Reason for Contact” field_type=”select” select_options=”%91{%22value%22:%22New Work%22,%22checked%22:0,%22dragID%22:0},{%22value%22:%22Requesting Quote%22,%22checked%22:0,%22dragID%22:1},{%22value%22:%22General Question%22,%22checked%22:0,%22dragID%22:2},{%22value%22:%22Not Sure…Help!%22,%22checked%22:0,%22dragID%22:3}%93″ fullwidth_field=”on” _builder_version=”3.0.87″ border_radii=”on||||”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”on” custom_padding=”0px|0px|0px|0px” _builder_version=”3.0.77″][et_pb_column type=”4_4″ _builder_version=”3.0.77″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.77″ text_font=”Source Sans Pro|on||on|” text_font_size=”15px” text_orientation=”center” background_layout=”dark” inline_fonts=”Poppins”]Designed + Built by Enstrumental.co IN ALBANY, NEW YORK<\/span><\/span>
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Our rebranding of a popular Saratoga Springs venue and event space.<\/p>\n","protected":false},"author":1,"featured_media":26098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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